Qingdao Daily / Guanhai News, October 16  The "Digital Commerce Invigorating Agriculture, Shopping in Qilu" 2025 Digital Commerce Invigorating Agriculture and 99 Online Shopping Festival, jointly organized by the Department of Commerce of Shandong Province, Qingdao Municipal People's Government, and Shandong Radio and Television Station, was officially launched today in Laixi City of Qingdao. Over 300 representatives from e-commerce platforms, countryside live streamers, agricultural product enterprises, and government departments from across China gathered here to jointly explore new paths for digital commerce to empower agricultural modernization and facilitate urban-rural circulation.

The lists of outstanding agriculture-invigorating live streamers, e-commerce enterprises, and live streaming base cases in Shandong Province in 2025 were released on site. A total of 25 live streamers, 26 e-commerce enterprises, and 25 e-commerce live streaming bases were selected. Six e-commerce entities from Qingdao were selected, including Qingmei Ecological Agriculture Development Co., Ltd., the Jinbiandan Joint Farmers Common Prosperity Live Streaming Village, and Jiaoheyuan Agricultural Products Co., Ltd. Liu Yonglong, Secretary of the Party Committee of Mangong Village, Longquan Sub-district, Jimo District, Qingdao, delivered a promotion as an outstanding representative, sharing vivid stories and practical experience of taking root in the countryside and revitalizing agriculture through e-commerce. Meanwhile, representatives from e-commerce platforms such as TAOBAO & TMALL, Douyin, and JD.com announced their promotional activities and measures for the 99 Online Shopping Festival, encompassing network traffic and logistics support, and commission reductions, providing systematic support for the online sales of Shandong agricultural products.

The event featured specialty exhibition areas and interactive sections. The live streaming rooms themed on "Village Secretary's Selection" and "Quality Hometown Agricultural Products" invited several village secretaries and outstanding rural anchors from Shandong Province and other parts of China to stage agriculture-invigorating live streaming on site. The "Agriculture-Invigorating Art Gallery" interactive display area focused on Shandong's characteristic "agricultural product" art, presenting creative farmers’ works such as decorated steamed buns and calabash carvings, enhancing the audience's immersive experience. At the "Authentic Taste of Home" food interactive exhibition area, a 50-meter-long flowing banquet was set up, where characteristic enterprises presented famous dishes and local snacks prepared by renowned chefs on site for visitors and citizens to taste, while enterprise anchors conducted live streaming sales to promote cuisines from their hometown. The "Getting Linked with Hometown Quality Products" themed exhibition and matchmaking gathered high-quality agricultural product enterprises from across China, setting up areas for efficient negotiation where exhibitors could exchange with major e-commerce platforms and anchor teams.

Witnessed by the participants, the 2025 Digital Commerce Invigorating Agriculture and 99 Online Shopping Festival was officially kicked off. Throughout October, Shandong Province will also successively organize multiple supporting activities such as the "Traceability to Origin" Live Streaming Carnival for Top Products from 100 Counties, the "Quality Agricultural Products Entering Millions of Households" Private Domain Product Selection Event, and the "Quality Products from 16 Cities" Live Streaming Competition. All these activities aim to create vibrant interaction between online and offline sectors and between producers and sellers.

In recent years, the pace of empowering agriculture and rural areas via digital technology has been continuously accelerated. E-commerce has built a "new online bridge" connecting urban and rural markets. Shandong Province has actively responded to the national strategy on developing digital countryside and promoting the high-quality development of rural e-commerce by underlining "Digital Commerce Invigorating Agriculture" as a key measure for serving rural revitalization. Shandong Province has systematically stepped up efforts to improve the rural e-commerce ecosystem, strengthen digital infrastructure, and cultivate local e-commerce talent, achieving remarkable results. In 2025, Shandong Province's online retail sales of agricultural products has continued to grow. Its coverage rate of express delivery services in rural areas has significantly improved. And digital technology is profoundly empowering industrial upgrading and the release of consumption vitality in rural Shandong Province.

The successful launch of the "Digital Commerce Invigorating Agriculture, Shopping in Qilu" event marks another solid step forward for Shandong Province on its journey to promote the high-quality development of rural e-commerce and comprehensive rural revitalization. Through various activities, digital commerce will contribute more significantly to the development of rural industries and increased farmers' income and prosperity in Shandong Province. (Wang Yining, Journalist of Qingdao Daily / Guanhai News)